To celebrate the international launch of Brand Colombia, the country’s latest endeavor to promote tourism overseas, WPP’s Brand Colombia team (formed by JWT Colombia, GREY and MEC) launched an exciting interactive brand campaign at the heart of Times Square. The first-of-its-kind auction of Colombian Experiences could take you on a trip to this exciting South American destination.
How does it work? Just follow the Brand Colombia account on Twitter (@BrandColombia) then write all the tweets you want using the hashtag #TheAnswerIsColombia. The user with the most RTs will be able to choose one of many Colombian tourism options during the online auction—an experience they’ll never forget.
In true auction fashion, Comedy Central stand-up comedian Craig Baldo will support this activity in Times Square. He will be sharing the mechanics with the bystanders and inviting them to participate.
The unique Times Square billboard can be seen from 3 pm to 5 pm until April 28th and the participants will be able to send their tweets until May 5th.
If you can’t make it out to the live auction site, you can still participate via Twitter or visit www.theansweriscolombia.co for more info.
Good luck!
