Yesterday, Australian-based global winemaking and distribution business Treasury Wine Estates (TWE) announced J. Walter Thompson Company as its new global marketing services provider.
J. Walter Thompson Company teams in New York, London, Shanghai and Melbourne will provide TWE with marketing communications, creative strategy, trade marketing, shopper marketing, digital marketing, and consumer and lifestyle public relations services for every TWE brand in every geography around the world, with the exception of Penfolds advertising and related creative development.
TWE is the world’s largest pure-play listed wine company and boasts a portfolio of iconic wine brands, including Beringer, Lindeman’s, Rosemount Estate and Wolf Blass.
Toby Hoare, J. Walter Thompson’s European chief executive, said of the win, “This is a unique opportunity to work with the TWE team and take the marketing of some of the most loved wines in the world to the next level.”
TWE’s Simon Marton and J. Walter Thompson’s Toby Hoare
— Read more about this news on the TWE site, The Drum, Campaign Brief, Campaign US and The Australian.
